Kelly Dailey's passion for marketing propelled her to take on the content and design of an entire magazine as her first position just after graduating from Central Michigan University with a Bachelor of Applied Arts. At Central she majored in Graphic Design and minored in Advertising so she had a solid foundation of knowledge on which to build. Working on the magazine she quickly gained practical experience in all aspects of marketing including content development, layout, design and production. She also gained invaluable experience in business and operations management.
With three years of solid marketing, leadership and management experience, Kelly accepted the position of graphic designer for SHAR Products Company. SHAR is a preeminent supplier of string instruments (violins, violas, cellos, basses, guitars, ukuleles, and fiddles) made by world renowned craftspeople. The company provides these products to professional musicians and musicians at all levels of expertise across North America and the world. From their offices, showroom, production shop and warehouse in Ann Arbor, the company also supplies bows, sheet music, cases, strings and accessories as well as instrument rentals. Within three years, Kelly was promoted to art director for the company, a position she would hold for the next 15 years. During that time, Kelly would play a pivotal leadership role in developing and continuing to enhance the company's website, including a thriving online retail store, as well as the company's social media presence.
Concurrent with her position at SHAR Kelly expanded her marketing prowess into the insurance industry, serving in a remote capacity as digital marketing and social media coordinator for EverVest. a full-service insurance brokerage agency in Eden Prairie, Minnesota.
Kelly brought her vast experience and marketing expertise to the TK Design team in December 2021. As the marketing lead for TK Design, Kelly's graphic design skills and creativity are instrumental in shaping the company's brand, including the website, social media and digital and print publications.